重新认识和构建物业管理价值

目前，物业管理行业可谓是冰火两重天，一方面不断有企业走向资本市场；另一方面大量的中小企业面临成本刚性上涨的压力和物业费难以上涨的压力。在税收、社保不断规范的情况下，生存压力越来越大。因此有必要为物业管理行业的发展进行探索。<sectiondata-id="11936"data-style-type="1"data-tools="新媒体排版"style="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;box-sizing:border-box!important;word-wrap:break-word!important;"><sectionstyle="margin:0px;padding:0px;max-width:100%;box-sizing:border-box!important;word-wrap:break-word!important;border-width:0px;border-style:none;border-color:initial;"><sectionpowered-by="KolEditor.us"style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;"><sectionstyle="margin:10px0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;text-align:center;"><sectionstyle="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;display:inline-block;vertical-align:middle;"><sectionstyle="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;border-left:2pxsolidrgb(249,110,87);border-top:2pxsolidrgb(249,110,87);width:12px;height:12px;border-right-color:rgb(249,110,87);border-bottom-color:rgb(249,110,87);"></section><sectionstyle="margin:-8px0px;padding:0px10px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;"><sectionstyle="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;"><sectionstyle="margin:0px;padding:0px;max-width:100%;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;">社群经济是开展多种经营的最佳模式</section></section></section><sectionstyle="margin:0px0px0pxauto;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;border-right:2pxsolidrgb(249,110,87);border-bottom:2pxsolidrgb(249,110,87);width:12px;height:12px;border-top-color:rgb(249,110,87);border-left-color:rgb(249,110,87);"></section></section></section></section></section></section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;">马斯洛的需求理论提出，人的需求分为生理、安全、社交、尊重、自我实现五个层次。传统物业是低层次的需求。随着时代的发展，人们的物质条件越来越好，对于更高层次的需求也越来越强烈。李开复讲过一个案例，一家公司为老年人专门设计了一款产品，可以定餐、看电视、联系医生、呼叫服务等，老年人用得最多的是呼叫服务，因为老年人最重要的诉求是陪伴。</section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;"></section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;">物业服务企业作为距离家庭最近的服务机构，完全有条件满足业主更多更高层次的需求。现代人的社交圈子基本上是同学、同事、同乡，而且越来越多的联系是通过手机完成的，邻居基本老死不相往来。俗话讲远亲不如近邻，和谐的邻里关系会让社区更有人情味。物业服务企业可以针对不同年龄、不同行业的业主，设计组织不同的社区文化活动，吸引业主从家中走到社区，参与社区活动，把社区打造成为社交场所。</section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;"></section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;">另外可以借鉴发达国家社区理论的基础，吸引有时间、有爱心的业主，为社区及其他业主服务。其实这也为这些业主提供了一个受到尊重、实现自我价值的平台。通过这些服务，可以逐渐将陌生人社区改造成熟人社区。</section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;"></section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;">最近几年很多物业服务企业都在开展增值服务，业主虽然天天回家，其实跟物业公司并不产生连接。但如果社区中有稳定的社群，社群中的业主就可能产生连接。比如一家物业公司，服务一千个社区，每个社区都有一个羽毛球社群，那么就可以产生对羽毛球产业的同质化需求。再把需求集中，通过产品的生产商或者提供商直接采购，去掉中间环节，这其实具有非常可观的商业价值。我们认为社群经济是物业服务企业开展多种经营的独特的模式，也是最佳的结果。</section><sectiondata-id="11936"data-style-type="1"data-tools="新媒体排版"style="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;box-sizing:border-box!important;word-wrap:break-word!important;"><sectionstyle="margin:0px;padding:0px;max-width:100%;box-sizing:border-box!important;word-wrap:break-word!important;border-width:0px;border-style:none;border-color:initial;"><sectionpowered-by="KolEditor.us"style="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;"><sectionstyle="margin:10px0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;text-align:center;"><sectionstyle="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;display:inline-block;vertical-align:middle;"><sectionstyle="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;border-left:2pxsolidrgb(249,110,87);border-top:2pxsolidrgb(249,110,87);width:12px;height:12px;border-right-color:rgb(249,110,87);border-bottom-color:rgb(249,110,87);"></section><sectionstyle="margin:-8px0px;padding:0px10px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;"><sectionstyle="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;"><sectionstyle="margin:0px;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;color:rgb(0,0,0);">掘金社区需跨行业创新</section></section></section><sectionstyle="margin:0px0px0pxauto;padding:0px;max-width:100%;box-sizing:border-box;word-wrap:break-word!important;border-right:2pxsolidrgb(249,110,87);border-bottom:2pxsolidrgb(249,110,87);width:12px;height:12px;border-top-color:rgb(249,110,87);border-left-color:rgb(249,110,87);"></section></section></section></section></section></section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;">近几年各种资本，特别是互联网资本都在寻找新的增长点。普遍观点认为社区是一座金矿，但是这座金矿埋在地下，还没有哪家企业能将价值挖掘出来。挖矿需要专业的公司，传统物业公司本身不具备相关能力，如果要开展社区多种经营，单靠物业公司是不可能完成的，需要跨行业创新。不同行业的行为思维方式差别非常大，如何实现跨行业的提升，是需要行业共同研究的问题。物业公司多种经营的利润，未来会成为主要利润来源。在现有的情况下，物业公司基础物业服务提升，才能保证行业基础物业服务的整体提升，届时依靠物业费的企业在市场上可能很难生存。未来十年，很多传统的物业公司可能会消失。</section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;"></section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;">随着物业管理行业的发展，行业会被重新定位，实现价值重构。在业主端将看到基础物业服务的标准化、社区活动的多样化、多种经营的平台化。在员工端将看到，随着多种经营带来的员工人数的增长，进而推动整个行业人员素质的提升。在商业端将看到物业服务企业对于不同行业中间环节的冲击和颠覆，加速实现从生产商到平台商到消费者的消费模式。在社会端将会看到更加亲密的邻里关系和更加和谐的社区，社区将成为国家社会治理的有力的支撑。在股东端会看到优势企业的持续高速增长和高回报。物业管理行业可能会实现千亿甚至万亿级的公司。我们相信，物业管理行业未来可能会从一个基础服务行业变成一个平台化的行业。行业的发展，将改变城市居民的社区生活方式，进而演变整个社区的商业生态，为业主创造更加美好的生活。</section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;"></section><sectionstyle="margin:0px;padding:0px;max-width:100%;font-family:-apple-system-font,BlinkMacSystemFont,"HelveticaNeue","PingFangSC","HiraginoSansGB","MicrosoftYaHeiUI","MicrosoftYaHei",Arial,sans-serif;font-size:17px;letter-spacing:0.544px;text-align:justify;line-height:2em;box-sizing:border-box!important;word-wrap:break-word!important;">本文节选自财信投资集团有限公司总裁助理周永才在第十八届《中国物业管理》杂志年会上的演讲</section>